Client Acquisition: Identify and pursue new business opportunities by targeting potential clients interested in digital marketing services.
Market Research: Conduct thorough market research to identify trends, competitors, and new areas for growth in the digital marketing industry.
Sales Strategy: Develop and implement sales strategies focused on acquiring new clients for SEO, SEM, social media marketing, PPC, content marketing, and other digital services.
Relationship Building: Build and nurture long-term relationships with clients and partners to expand business opportunities.
Proposal Development: Create tailored digital marketing proposals and pitch them to prospective clients.
Collaboration with Teams: Work closely with digital marketing, creative, and technical teams to develop comprehensive solutions for clients.
Performance Tracking: Monitor and analyze key performance indicators (KPIs) to measure the success of business development initiatives and marketing campaigns.
Reporting: Provide regular updates and performance reports to senior management on sales targets, revenue growth, and market trends.
Qualifications:
Education: Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s degree preferred).
Experience: 4-6 years of experience in business development, sales, or account management, preferably in the digital marketing industry.
Digital Marketing Knowledge: In-depth understanding of digital marketing channels, including SEO, SEM, social media, email marketing, and analytics.
Communication Skills: Strong presentation, negotiation, and interpersonal skills to communicate effectively with clients and internal teams.
Sales & Marketing Aptitude: Proven track record of achieving sales targets and growing client portfolios.
Analytical Skills: Ability to analyse market trends, campaign performance, and client needs to develop targeted business strategies.
Technical Proficiency: Familiarity with CRM tools, marketing automation platforms, and analytics tools like Google Analytics.